Sales History
Updated September 2, 2025September 2, 2025
Labor Day Sale: 20% off sitewide, online only. Exclusions apply.
September 1, 2025
Labor Day Sale: 20% off sitewide. Ends 9/1.
August 31, 2025
20% off sitewide as part of the Labor Day Sale! Exclusions apply.
August 30, 2025
Take 20% off sitewide as part of our Labor Day Sale! Exclusions apply.
August 29, 2025
Labor Day Sale: 20% off sitewide from 8/29 - 9/1.
August 28, 2025
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Ends 8/31.
Sample sale in New York on 09.16-09.17.
August 27, 2025
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Ends August.
August 26, 2025
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.
August 25, 2025
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.
August 24, 2025
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.
August 23, 2025
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Ends August.
August 22, 2025
20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.
August 21, 2025
20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.
August 20, 2025
20% off all made-to-order bridesmaids dresses and 15% off bridal gowns. Through August.
August 19, 2025
15% off all bridal gowns + accessories, ends 8/19.
August 18, 2025
15% off all bridal gowns + bridal accessories. Ends 8/19.
August 17, 2025
20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Ends 8/31.
August 16, 2025
20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.
August 15, 2025
20% off made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.
August 14, 2025
20% off all made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.
August 13, 2025
20% off all made-to-order bridesmaids dresses + 15% off all bridal gowns. Through August.
August 12, 2025
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Ends August.
August 11, 2025
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.
August 10, 2025
15% off all bridal gowns through August.
20% off all made-to-order bridesmaids dresses through August.
August 9, 2025
20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.
August 8, 2025
20% off all made-to-order bridesmaids dresses + 15% off all bridal gowns. Through August.
August 7, 2025
20% off all made-to-order bridesmaids dresses and 15% off bridal gowns. Through August.
August 6, 2025
20% off made-to-order bridesmaids dresses and 15% off bridal gowns. Ends August.
August 5, 2025
20% off made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.
August 4, 2025
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.
August 3, 2025
20% off made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.
August 2, 2025
20% off made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.
August 1, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Ends 7/31.
July 31, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Ends 7/31.
July 30, 2025
10% off all made-to-order bridesmaids dresses in shades of red, blush & blue.
July 29, 2025
Bridesmaids Flash Sale, 20% off all bridesmaids dresses, online only.
July 28, 2025
Bridesmaids Flash Sale, 20% off all bridesmaids dresses, online only.
July 27, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue
July 26, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue.
July 25, 2025
10% off all made-to-order bridesmaids dresses in shades of red, blush & blue.
July 24, 2025
10% off all made-to-order bridesmaids dresses in shades of red, blush & blue.
July 23, 2025
10% off all made-to-order bridesmaids dresses in shades of red, blush & blue
July 22, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 21, 2025
10% off made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 20, 2025
10% off made-to-order bridesmaids dresses in red, blush & blue. Ends July.
July 19, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 18, 2025
10% off made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 17, 2025
10% off made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 16, 2025
30% off all earrings & robes from 7/14 - 7/16. Online only.
July 15, 2025
30% off all earrings & robes from 7/14 - 7/16. Online only.
July 14, 2025
30% off all earrings & robes from 7/14 - 7/16.
July 13, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 12, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 11, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 10, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 9, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 8, 2025
10% off all made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 7, 2025
Sale Bridal event on selected bridal items.
Sale Bridesmaids event on selected bridesmaid dresses.
Sale Wedding Guest event on selected dresses.
July 6, 2025
July 4th Sale: Additional 40% off all sale styles. Online only.
July 5, 2025
July 4th Sale on Sale, additional 40% off all sale styles.
July 4, 2025
July 4th Sale on Sale, with an additional 40% off all sale styles.
July 3, 2025
July 4th Sale: Additional 40% off all sale styles. Online only.
July 2, 2025
10% off made-to-order bridesmaids dresses in red, blush & blue. Through July.
July 1, 2025
10% off made-to-order bridesmaids dresses in red, blush & blue. Through July.
June 30, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 6/30.
June 29, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 28, 2025
10% off all made-to-order bridesmaids dresses in luxe satin, faille & chiffon. Through June.
June 27, 2025
10% off all made-to-order bridesmaids dresses in luxe satin, faille & chiffon. Ends 6/30.
June 26, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 25, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 6/30.
June 24, 2025
10% off made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 23, 2025
10% off all made-to-order bridesmaids dresses through June.
June 22, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends June.
June 21, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 20, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 19, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 6/30.
June 18, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 6/30.
June 17, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends June.
June 16, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 15, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 14, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 6/30.
June 13, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 12, 2025
10% off made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 11, 2025
50% off all swatches. Online only. Ends 6/11.
June 9, 2025
50% off all swatches from 6/9 - 6/11. Online only.
June 8, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends June.
June 7, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 6/30.
June 6, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 5, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 6/30.
June 4, 2025
10% off all made-to-order bridesmaids dresses in luxe fabrics. Through June.
June 3, 2025
Bridesmaids On Sale
Event Dresses on Sale
Bridal on Sale
June 2, 2025
Bridesmaids On Sale
Event Dresses on Sale
Bridal on Sale
June 1, 2025
Bridesmaids On Sale
Event Dresses on Sale
Bridal on Sale
May 31, 2025
Bridal on Sale
Bridesmaids On Sale
Event Dresses on Sale
May 30, 2025
Bridesmaids On Sale, 20% off now through Monday.
Event Dresses on Sale.
Bridal on Sale.
May 29, 2025
Bridesmaids On Sale
Event Dresses on Sale
Bridal on Sale
May 28, 2025
Bridesmaids On Sale - 20% off now through Monday.
Event Dresses on Sale - 20% off now through Monday.
Bridal on Sale - 20% off now through Monday.
May 27, 2025
Bridesmaids On Sale
Event Dresses on Sale
Bridal on Sale
May 26, 2025
20% off sitewide during the Memorial Day Sale. Ends 5/26.
May 25, 2025
20% off sitewide during Memorial Day Sale, 5/23 - 5/26.