The Best Watch Retailers Online
Updated: Monday, August 15, 2022.
These are our favorite online watch stores. The list is always updating, please contact us if you have any additions or other suggestions.
Chrono24 is a global marketplace for thousands of authenticated watch sellers. It has the best inventory of luxury watches.
Jomashop is a large seller of watches and other accessories. It's cheaper than most authorized dealers.
Crown and Caliber is a great online store for used watches. They'll also give you an online price to buy yours if you fill out a simple form describing your watch.
Ebay is the biggest name in online auctions, offering items of all types from art, to clothes and accessories, to cars. You can either buy or sell.
WatchRecon is not a store, but it's a directory of watches sold on online forums. Be careful when making a purchase from forums since there's no buyer protection.
Watchbox is an online retailer that sells and buys pre-owned watches. They have a good youtube channel too.
Bob's Watches has a large selection of preowned Rolex and other watches to buy or sell.
Seiya Japan is an online store specializing in Japanese market exclusive watches that they'll ship anywhere in the world.
TrueFacet is a Venture Capital backed marketplace for buying and selling watches, jewelry, and accessories.
Watchfinder is a site to buy and sell premium watches. It's based in New York and has a popular YouTube channel.
Island Watch sells interesting, quality mid-tier watches. It's a good place to buy a watch from less-known brands like Damasko and Squale.
Hodinkee is a watch blog with a fantastic store of new and vintage watches. Their exclusive collaborations with watch brands are beautiful and sell out quickly.
1stdibs is a high-end platform for dealers of antique furniture, art, and jewelry. Amazing pieces, but be prepared to spend a lot.
Gnomon is an authorized online retailer of some of the more unique and up-and-coming watch brands.
Theo and Harris is a watch blog, podcast, and youtube channel with a small online store of fantastically curated vintage watches.
Watch Patrol scrapes online forums and reddit to list many of the private party used watches on the internet. Be careful when purchasing from a private party.
G-Shock is an iconic quartz watch line from Casio. It's well-respected, extremely durable, and comes in many styles.
Wanna Buy a Watch is the website of a boutique based in Los Angeles. They have a fantastic inventory of vintage timepieces.
Shinola is an American lifestyle brand and manufacturer based in Detroit. They sell watches, leather goods, and more. Some of which is made in Detroit.
Swatch is a swiss watchmaker selling affordable, often brightly-colored, quartz watches. Look for their collaborations like the Moonswatch they did with Omega.
Timepeaks is a Japanese-based online auction website and app with high-end watches. Their focus is on the Japanese market, so there are some interesting pieces and pricing.
H.Q. Milton has a well-curated store of high-end pre-owned Swiss watches.
Tropical Watch is the store from Jacek Kozubek. He has a highly curated store of high-end preowned Swiss watches with a focus on Rolex.
Craft & Tailored is a store selling a curated list of high-end vintage watches. They also sell straps and bracelets for watches.
Tourneau is the largest American authorized dealer of high-end watches and jewelry.
Ashford is a grey market retailer of watches, jewelry, and sunglasses. It has good prices for items ranging from entry to mid-tier. They also have great sales.
Fossil is an American watch and fashion brand selling affordable watches, bags, and other items.
Timex is an iconic American-owned watch company. They selling affordable watches in many classic and modern designs.
Mr Porter sells high-end designer fashion for men. It's the male side of net-a-porter.
Govberg jewelers is an authorized dealer of many high-end watch brands. They also offer a store with many pre-owned timepieces.
Collector Square is a Paris-based retailer of authenticated pre-owned luxury products like watches, art, jewelry, and bags.
Topper Fine Jewelers is a California-based retailer of new and used watches and jewelry.
Amazon is the well-known massive online retailer of almost everything. Its prime membership includes free fast shipping and other perks like streaming video.
Rebag is a venture-capital backed marketplace for buying and selling luxury goods like handbags and watches.
WatchMaxx is an online grey-market retailer of watches with good discounts.
Farfetch is a luxury fashion marketplace and app selling high-end clothing an accessories like watches.
The RealReal is an app for preowned authenticated luxury clothes. You can use it to buy or sell.
10 Past Ten is a highly curated store of high-end Swiss pre-owned watches.
Citizen is a Japanese watch brand selling quality watches at mid-tier prices.
Gucci is an iconic luxury fashion house based in Italy.
Gray & Sons is a grey-market retailer of high-end watches at good prices.
MVMT is one of the larger direct-to-consumer budget watch brands. They have a large social media presence.
Buying a watch online can save you a lot of money over buying directly from an authorized dealer. You'll also gain access to a wider variety of new vintage pieces you wouldn't be able to find elsewhere.
If you're looking to sell a watch, many of these sellers also offer option for you to trade in or sell your current watches and will give free quotes online.
These are our favorite options for buying new and used watches online.