The Best Watch Retailers Online
Updated: Monday, August 15, 2022.
These are our favorite online watch stores. The list is always updating, please contact us if you have any additions or other suggestions.

Chrono24 is a global marketplace for thousands of authenticated watch sellers. It has the best inventory of luxury watches.
Store details...
$$$$

Jomashop is a large seller of watches and other accessories. It's cheaper than most authorized dealers.
Store details...
$$$$

Crown and Caliber is a great online store for used watches. They'll also give you an online price to buy yours if you fill out a simple form describing your watch.
Store details...
$$$$

Ebay is the biggest name in online auctions, offering items of all types from art, to clothes and accessories, to cars. You can either buy or sell.
Store details...
$$$$

WatchRecon is not a store, but it's a directory of watches sold on online forums. Be careful when making a purchase from forums since there's no buyer protection.
Store details...
$$$$

Watchbox is an online retailer that sells and buys pre-owned watches. They have a good youtube channel too.
Store details...
$$$$

Bob's Watches has a large selection of preowned Rolex and other watches to buy or sell.
Store details...
$$$$

Seiya Japan is an online store specializing in Japanese market exclusive watches that they'll ship anywhere in the world.
Store details...
$$$$

TrueFacet is a Venture Capital backed marketplace for buying and selling watches, jewelry, and accessories.
Store details...
$$$$

Watchfinder is a site to buy and sell premium watches. It's based in New York and has a popular YouTube channel.
Store details...
$$$$

Island Watch sells interesting, quality mid-tier watches. It's a good place to buy a watch from less-known brands like Damasko and Squale.
Store details...
$$$$

Hodinkee is a watch blog with a fantastic store of new and vintage watches. Their exclusive collaborations with watch brands are beautiful and sell out quickly.
Store details...
$$$$

1stdibs is a high-end platform for dealers of antique furniture, art, and jewelry. Amazing pieces, but be prepared to spend a lot.
Store details...
$$$$

Gnomon is an authorized online retailer of some of the more unique and up-and-coming watch brands.
Store details...
$$$$

Theo and Harris is a watch blog, podcast, and youtube channel with a small online store of fantastically curated vintage watches.
Store details...
$$$$

Watch Patrol scrapes online forums and reddit to list many of the private party used watches on the internet. Be careful when purchasing from a private party.
Store details...
$$$$

G-Shock is an iconic quartz watch line from Casio. It's well-respected, extremely durable, and comes in many styles.
Store details...
$$$$

Wanna Buy a Watch is the website of a boutique based in Los Angeles. They have a fantastic inventory of vintage timepieces.
Store details...
$$$$

Shinola is an American lifestyle brand and manufacturer based in Detroit. They sell watches, leather goods, and more. Some of which is made in Detroit.
Store details...
$$$$

Swatch is a swiss watchmaker selling affordable, often brightly-colored, quartz watches. Look for their collaborations like the Moonswatch they did with Omega.
Store details...
$$$$

Timepeaks is a Japanese-based online auction website and app with high-end watches. Their focus is on the Japanese market, so there are some interesting pieces and pricing.
Store details...
$$$$

Tropical Watch is the store from Jacek Kozubek. He has a highly curated store of high-end preowned Swiss watches with a focus on Rolex.
Store details...
$$$$

Craft & Tailored is a store selling a curated list of high-end vintage watches. They also sell straps and bracelets for watches.
Store details...
$$$$

Tourneau is the largest American authorized dealer of high-end watches and jewelry.
Store details...
$$$$

Ashford is a grey market retailer of watches, jewelry, and sunglasses. It has good prices for items ranging from entry to mid-tier. They also have great sales.
Store details...
$$$$

Fossil is an American watch and fashion brand selling affordable watches, bags, and other items.
Store details...
$$$$

Timex is an iconic American-owned watch company. They selling affordable watches in many classic and modern designs.
Store details...
$$$$

Mr Porter sells high-end designer fashion for men. It's the male side of net-a-porter.
Store details...
$$$$

Govberg jewelers is an authorized dealer of many high-end watch brands. They also offer a store with many pre-owned timepieces.
Store details...
$$$$

Collector Square is a Paris-based retailer of authenticated pre-owned luxury products like watches, art, jewelry, and bags.
Store details...
$$$$

Topper Fine Jewelers is a California-based retailer of new and used watches and jewelry.
Store details...
$$$$

Amazon is the well-known massive online retailer of almost everything. Its prime membership includes free fast shipping and other perks like streaming video.
Store details...
$$$$

Rebag is a venture-capital backed marketplace for buying and selling luxury goods like handbags and watches.
Store details...
$$$$

Farfetch is a luxury fashion marketplace and app selling high-end clothing an accessories like watches.
Store details...
$$$$

The RealReal is an app for preowned authenticated luxury clothes. You can use it to buy or sell.
Store details...
$$$$

MVMT is one of the larger direct-to-consumer budget watch brands. They have a large social media presence.
Store details...
$$$$
Buying a watch online can save you a lot of money over buying directly from an authorized dealer. You'll also gain access to a wider variety of new vintage pieces you wouldn't be able to find elsewhere.
If you're looking to sell a watch, many of these sellers also offer option for you to trade in or sell your current watches and will give free quotes online.
These are our favorite options for buying new and used watches online.