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The Best Watch Retailers Online

Updated: Monday, August 15, 2022.
These are our favorite online watch stores. The list is always updating, please contact us if you have any additions or other suggestions.
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Website:chrono24.com
Followers:
180,170
Chrono24 is a global marketplace for thousands of authenticated watch sellers. It has the best inventory of luxury watches.
Website:jomashop.com
Followers:
193,531
Jomashop is a large seller of watches and other accessories. It's cheaper than most authorized dealers.
Followers:
192,262
Crown and Caliber is a great online store for used watches. They'll also give you an online price to buy yours if you fill out a simple form describing your watch.
4. eBay
Website:ebay.com
Followers:
1,099,144
Ebay is the biggest name in online auctions, offering items of all types from art, to clothes and accessories, to cars. You can either buy or sell.
Followers:
19,324
WatchRecon is not a store, but it's a directory of watches sold on online forums. Be careful when making a purchase from forums since there's no buyer protection.
Followers:
253,404
Watchbox is an online retailer that sells and buys pre-owned watches. They have a good youtube channel too.
Followers:
262,382
Bob's Watches has a large selection of preowned Rolex and other watches to buy or sell.
Followers:
8,579
Seiya Japan is an online store specializing in Japanese market exclusive watches that they'll ship anywhere in the world.
Followers:
30,161
TrueFacet is a Venture Capital backed marketplace for buying and selling watches, jewelry, and accessories.
Followers:
159,453
Watchfinder is a site to buy and sell premium watches. It's based in New York and has a popular YouTube channel.
Followers:
55,719
Island Watch sells interesting, quality mid-tier watches. It's a good place to buy a watch from less-known brands like Damasko and Squale.
Followers:
854,196
Hodinkee is a watch blog with a fantastic store of new and vintage watches. Their exclusive collaborations with watch brands are beautiful and sell out quickly.
Website:1stdibs.com
Followers:
793,795
1stdibs is a high-end platform for dealers of antique furniture, art, and jewelry. Amazing pieces, but be prepared to spend a lot.
Followers:
78,805
Gnomon is an authorized online retailer of some of the more unique and up-and-coming watch brands.
Followers:
88,256
Theo and Harris is a watch blog, podcast, and youtube channel with a small online store of fantastically curated vintage watches.
Followers:
851
Watch Patrol scrapes online forums and reddit to list many of the private party used watches on the internet. Be careful when purchasing from a private party.
Website:gshock.com
Followers:
792,091
G-Shock is an iconic quartz watch line from Casio. It's well-respected, extremely durable, and comes in many styles.
Followers:
26,910
Wanna Buy a Watch is the website of a boutique based in Los Angeles. They have a fantastic inventory of vintage timepieces.
Website:shinola.com
Followers:
220,056
Shinola is an American lifestyle brand and manufacturer based in Detroit. They sell watches, leather goods, and more. Some of which is made in Detroit.
20. Swatch
Website:swatch.com
Followers:
164,474
Swatch is a swiss watchmaker selling affordable, often brightly-colored, quartz watches. Look for their collaborations like the Moonswatch they did with Omega.
Followers:
1,196
Timepeaks is a Japanese-based online auction website and app with high-end watches. Their focus is on the Japanese market, so there are some interesting pieces and pricing.
Website:hqmilton.com
Followers:
43,953
H.Q. Milton has a well-curated store of high-end pre-owned Swiss watches.
Followers:
86,226
Tropical Watch is the store from Jacek Kozubek. He has a highly curated store of high-end preowned Swiss watches with a focus on Rolex.
Followers:
39,014
Craft & Tailored is a store selling a curated list of high-end vintage watches. They also sell straps and bracelets for watches.
Website:tourneau.com
Followers:
50,677
Tourneau is the largest American authorized dealer of high-end watches and jewelry.
Website:ashford.com
Followers:
4,834
Ashford is a grey market retailer of watches, jewelry, and sunglasses. It has good prices for items ranging from entry to mid-tier. They also have great sales.
27. Fossil
Website:fossil.com
Followers:
1,283,127
Fossil is an American watch and fashion brand selling affordable watches, bags, and other items.
28. Timex
Website:timex.com
Followers:
289,678
Timex is an iconic American-owned watch company. They selling affordable watches in many classic and modern designs.
Website:mrporter.com
Followers:
1,292,171
Mr Porter sells high-end designer fashion for men. It's the male side of net-a-porter.
Followers:
36,403
Govberg jewelers is an authorized dealer of many high-end watch brands. They also offer a store with many pre-owned timepieces.
Followers:
51,638
Collector Square is a Paris-based retailer of authenticated pre-owned luxury products like watches, art, jewelry, and bags.
Followers:
16,550
Topper Fine Jewelers is a California-based retailer of new and used watches and jewelry.
33. Amazon
Website:amazon.com
Followers:
3,649,637
Amazon is the well-known massive online retailer of almost everything. Its prime membership includes free fast shipping and other perks like streaming video.
34. Rebag
Website:rebag.com
Followers:
392,370
Rebag is a venture-capital backed marketplace for buying and selling luxury goods like handbags and watches.
Followers:
2,584
WatchMaxx is an online grey-market retailer of watches with good discounts.
Website:farfetch.com
Followers:
4,026,037
Farfetch is a luxury fashion marketplace and app selling high-end clothing an accessories like watches.
Followers:
576,293
The RealReal is an app for preowned authenticated luxury clothes. You can use it to buy or sell.
Followers:
14,711
10 Past Ten is a highly curated store of high-end Swiss pre-owned watches.
Followers:
249,759
Citizen is a Japanese watch brand selling quality watches at mid-tier prices.
40. Gucci
Website:gucci.com
Followers:
48,972,748
Gucci is an iconic luxury fashion house based in Italy.
Followers:
80,659
Gray & Sons is a grey-market retailer of high-end watches at good prices.
42. MVMT
Website:mvmt.com
Followers:
1,174,547
MVMT is one of the larger direct-to-consumer budget watch brands. They have a large social media presence.
Buying a watch online can save you a lot of money over buying directly from an authorized dealer. You'll also gain access to a wider variety of new vintage pieces you wouldn't be able to find elsewhere. If you're looking to sell a watch, many of these sellers also offer option for you to trade in or sell your current watches and will give free quotes online. These are our favorite options for buying new and used watches online.